Does Instagram Really help your Online Business?
There are over 800 million active users on Instagram. Now imagine if a fraction of this number were your customers, your business would thrive. Digital marketing has become very popular because there are currently billions of people who browse the internet daily performing searches for products they need or just checking the latest news and trends. Many of the current online users browse the internet by using mobile devices which makes Instagram even better as a digital platform to create awareness for your brand.
I have an active Instagram account, and I spend a lot of time browsing through the posts, pictures, reading stories posted by other users, I find it very relaxing. I have also connected with so many old friends on Instagram, which just means that everyone I have known is probably on the platform. I also love visiting the Instagram pages of my favorite brands to see their latest posts and offers. Instagram has made it easier for me to interact with these brands because the posts and communication happen in real-time.
Thousands of businesses already have active Instagram accounts, and it is very likely that your competitors are among these businesses. Here are some reasons you should create an Instagram account for your business without delay to increase profits from your business.
The most crucial need of every business owner is to increase the exposure of their brand to a broader audience; I can assure you that a majority of your potential customers are on Instagram. Creatively using your Instagram account as part of your digital marketing strategy will expose your brand to more people.
Instagram is all about pictures, short videos, and stories. This is all you need to create the best visuals for your products to get more sales. You can capture the best-selling points for your products to show everyone who visits your page.
Content Marketing using Hashtags
You can reach a larger audience by using hashtags for your Instagram posts. Hashtags make it easy to find anything content on Instagram. You can use hashtags to give your posts more visibility on Instagram. It is excellent for lead generation.
When people start asking questions about your products and services on Instagram, they are already considering patronizing your business. The best part is that this communication is done in real-time. You have a chance to reply questions with a convincing answer that to make more sales.
Get More Customers for your Business
You can grow your customer base on Instagram to increase profits. After a successful sale, if the customers are satisfied, they will contact you again for a repeat purchase. Instagram becomes the main platform for dealing with this group of customers directly. They know where to find you, and Instagram is a convenient place for many people to connect with sellers, after all, they spend a lot of time on the platform.
The feedback from your customers on Instagram is excellent. Potential customers will check the comment section for posts featuring your products or services, and if the feedback from other users is positive, they will most likely make a purchase. Feedback also helps your business grow because you know what your customers are saying about your brand. With this information, you can serve them better. It is also great for lead generation. Get real leads for your business to increase customer conversion.
Instagram offers a flexible marketing platform that also allows you to post-paid adverts. These Ads are promoted by the platform; you can allocate a part of your marketing budget to accommodate this strategy.
In conclusion, a quick search on Instagram will reveal thousands of businesses similar to yours already taking advantage of the opportunities on Instagram for lead generation. With so many potential benefits and no particular disadvantage, selling your business on Instagram is worth your time.
February 4, 2016
February 4, 2016
February 4, 2016